Founded in 2015, SoupTown’s mission is to build a first-class soup brand and to promote Chinese thousand-years old soup culture. Adhering to the traditional Eastern philosophy of integrity, diligence, honesty and perseverance, the company has been strictly controlling the whole process from farm to table. Embracing the brand philosophy of "a portion of soup serves as the bridge of love", the company passes on love for the people who understand soup, love soup and have developed numerous stories around the soup. 

Souptown established the online consumption brand through its specialty stewed soup with coconut. It became popular on the market because of its premium quality (cooking with the utmost care and love) and its customer-oriented service philosophy. Currently, Souptown has become the largest player and a pioneer in the soup industry through their new business model on consumption and retail. Meanwhile, the company has won the honorary titles of "National Brand That Enjoy Consumers' Trust and Satisfaction" and "National Famous Store of Featured Food". 

The headquarters of Souptown is located in Shenzhen Nanshan District Science Park. It holds Tang & Song Distribution Company, Soup Master Culture Communication Co., Ltd., Denghou Academy and several other subsidiaries. It endeavors to build a model featured by closed loop of industry ecosphere and integrate "production, supply, sales, research and talents" in order to establish core competitiveness and complete brand layout of Souptown. In the future, you can look forward to Denghou Academy’s extended range of soup categories and new standards for quality and monitoring practices.
Official website:

Related Portfolios